Unique Selling Proposition (USP)
If you are a wise business owner, then you already know that the USP absolute foundation to any marketing effort. If you want to succeed in your business when you have a unique selling proposition needed to keep it together. Read on to 7 Powerfull Places to Use It.
Here is the list of 7 powerfull places that you can use your USP :
1. Gift cards- Create gift cards with your company logo and statement on them. This is a new client will give an immediate impression of the way that you will treat them when they buy back the card.
2. Print your unique selling proposition on your product itself. Is there a way that you can etch your statement onto the surface of your product? Is there a tag or some other out-of-the-way place that you can print it or embroider it? If the customer is using your product every day, then why not remind them of the positive experience they will have when they come into contact with you again.
3. Make sure that your statement is on your voicemail message in your cell phone. Sure you and you employees may answer the business phone with your message, but what does the client get when they call you personally? Make sure that your message is spread EVERYWHERE your client comes into contact with it.
4. Perform a public stunt based around your USP. Hire some actors, acrobats, or you can personally do something that creates a spectacle. Tell the local news that you are trying to publicly test the quality of your product by running it over with a truck. You get the idea, make the stunt match your statement.
5. Print your statement on the back of your corporate clothing in HUGE letters. This is a walking ad for you. Do not be shy about creating a bold statement about what your business stands for.
6. Print it on the floor of your business, or the sidewalk when customers and employees are entering the building.
7. If you have a website, create an audio or video file of the owner who reads this statement and it explains in more detail. What is the biggest promise that your customers can make them show how you’ll handle them, why they should do business with you towards a different option, and how you’re different from your direct competition.
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